Brand Story of Elena Bellucci

Elena Bellucci stands for healthy eye beautification based on technological innovation by the InnoVision Deutschland GmbH.

The coloured contact lenses in the brand of Elena Bellucci are manufactured ensuring both beauty by the printing technology and comfort by the smooth tear circulation of the lens design.

The Vision

The Vision of Elena Bellucci

Elena Bellucci is more than just a cosmetics brand – It is the specialised healthy eye make-up brand.

"Elena" has the meaning of the shining light. "Bellucci" stands for Beauty. Elena Bellucci is the perfect eye beauty brand for your eyes.

Elena Bellucci makes your eyes shining and sparkling

The eye contact is crucial not only between two people, but also for our well-being when we look into the mirror. We have the ambition to provide the perfect solution for healthy and beautiful eyes to our customers in order to make their lives brighter and unique. For this reason, we produce high-quality products for our customers using state-of-the-art technologies with our ongoing effort.

The products in the brand of Elena Bellucci are manufactured ensuring both beauty and health by InnoVision Deutschland GmbH. Elena Bellucci lash collection is prepared especially for sensitive eyes and contact lens users. Elena Bellucci lash collection is designed to provide the comfort to wear with light and soft handcrafted cotton.

All ranges of Elena Bellucci products are monitored throughout the product life-cycle to ensure that the voice of the customer is heard and the satisfaction of the customer is achieved. Elena Bellucci is the perfect solution for healthy and beautiful eyes. Discover the clear difference with Elena Bellucci.

Story

March 2021 - Current

Dec 2016 - Feb 2021

March 2016 - Nov 2016

February 2016

September 2014

Digitization has been accelerated due to the corona pandemic.

Elena Bellucci® contact lenses has been available also at online stores of DOUGLAS

Elena Bellucci coloured contact lenses were introduced to opticians in France, Belgium etc. at several optical exhibitions. Elena Bellucci lashes and glue were presented to perfumery stores in Germany.

Elena Bellucci coloured contact lenses started to be produced by the manufacturer & brand owner, InnoVision Deutschland GmbH according to ISO 13485. Elena Bellucci coloured contact lenses started to bear a CE marking after the EC certificate was issued to InnoVision Deutschland GmbH in November 2016.

The brand of Elena Bellucci was born finally based on around 20 years of valuable experience in the optical market for contact lenses and the study of ophthalmology, optometry, macromolecular technology, anatomy and optics (branch of physics).

The company of Elena Bellucci was established with experience in the optical market and safe hydrogel macro molecular engineering technology. Preparation for establishment of quality management according to ISO 13485 was started.